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Marketing Analytics

  • Session Base – For online retailers & catalogers, Session Base gives you the power to drive engagement, capture interest, and understand intent. By knowing who’s actively browsing your site and the behavior during those interactions, Session Base will optimize your email and mail marketing campaigns to positively influence customer buying decisions. You can use the insights from Session Base to:

    • Drive conversions

    • Increase average order

    • Increase order frequency

    • Extend customer life  

    • Reduce operating costs

    • Gain a competitive advantage online and offline

    • Positively influence customer buying decisions thru machine learning and analytical modeling 

 

  • Identity Base – Business leaders have more data than ever to help drive decision making but more isn’t always better. Our proprietary data management and customer identification processes enable both business-to-consumer and business-to-business organizations to have a single source of truth in data. It’s critical for business leader’s decision making to have a unified data foundation that provides a consistent, and persistent, view of the customer. Focusing on your customer, and truly knowing the interactions your customer is having across your entire organization, will allow you to capitalize on cross-sell and up-sell opportunities to expand your business.

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